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DESIGN BRIEF
Project Spotlight
Spotlighting a recent project from Shelly Rose Consulting and Design
WHZ POMFRET
Renovation & Expansion
Location:
Project Size:
Client Type:
Completion:
Project Overview:
Pomfret, CT
Architect/Building Contractor:
Woodstock Building Associates
2,100 sq. ft. renovation and 2,100 sq. ft. expansion
Private Wealth Advisory Firm
June 2025
In the heart of northeastern Connecticut, this firm sought to expand its flagship office, doubling their footprint, to accommodate rapid growth and an evolving client experience. The renovation and expansion sought to reflect the sophistication of our client's brand while creating a warm, welcoming environment for both clients and staff.
Design Approach:
For WHZ’s new office, we approached the environment as an extension of their advisory practice, an integral part of fostering client confidence and well-being. In planning the space, we considered the physical, mental, and emotional dimensions of the client experience, introducing cues of safety, comfort, and competence at every turn. Every detail, from color and lighting to furniture, acoustics, and layout, was selected with intention. By blending historic character with a human-centered approach to design, the office becomes more than a workplace; it is a setting that nurtures trust and strengthens relationships over time.
Highlights and Key Features:
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Natural light, subtle branding, and neutral tones, casting a warm and familiar welcome for all who enter.
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Classic millwork in shiplap style introduces subtle texture and a sense of craftsmanship that sets the architectural rhythm throughout the office.
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We honored the building’s history by restoring the original square plank oak floors. In close collaboration with a local master craftsman, each plank was revitalized with care and precision, preserving the timeless beauty of the original design.
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A custom-built reception desk features shiplap detailing and refined oak grain, echoing the surrounding floors and unifying the space.
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A sleek client welcome area and beverage center offering clients a refined hospitality experience with specialty coffees and beverages.
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Cathedral ceilings and custom millwork, curated art, and hints of WHZ branding throughout.
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Private offices with glass entry offer privacy while maintaining a sense of openness, complemented by meeting spaces designed for client comfort and flexibility.
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Dynamic team spaces that drive collaboration, productivity, and client value.
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A cohesive palette enriched with layered textures, supple leathers, and thoughtfully curated accessories.
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An integrated lighting plan that enhances ambience while supporting productivity.
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Cutting-edge technology woven thoughtfully throughout, supporting both team collaboration and client engagement.
Result:
The expansion redefined the firm’s workplace identity, merging beauty, function, and brand storytelling into an environment that supports growth, deepens relationships, and leaves a lasting impression.
Let's Design the future of your firm.
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